Detroit Haunts to Inspire Pizza Promotions

If you’re seeking a cool way to promote Authentic Detroit Style Pizza this October, you might want to develop a promotion based on one of Detroit’s famous haunted houses and other ghost stories. Halloween is the perfect holiday for creative pizza promotions, and Detroit has no shortage of haunted history. Here are a few haunted Detroit stories to inspire your own Authentic Detroit Style Pizza promotions.  1.  Nain Rouge Authentic Detroit Style Pizza is nicknamed “red top pizza” because signature red sauce is traditionally ladled on top after deck oven baking, but it’s not the only “red top” found throughout Detroit. According to local lore, the Nain Rouge (“red dwarf… Read More

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10 cool facts about National Pizza Month

October is National Pizza Month, which naturally makes it one of the most exciting months of the year for Authentic Detroit Style Pizza Makers. This year, we’re asking the question: how much do you know about pizza? Try the Q ‘n A below to learn ten cool facts for National Pizza Month! 1. When did National Pizza Month start? October has been designated as National Pizza Month since 1987.   2. What is the most popular pizza topping in the U.S.? Pepperoni is the most popular topping in the U.S. More than 36 percent of pizzas ordered are topped with pepperoni. That adds up to more than 250 million pounds… Read More

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5 Other Authentic Detroit Brands (you can serve in your pizzeria)

When you serve Authentic Detroit Style Pizza, you know you’re serving the flavor of Detroit, the spirit of hard work and a passion for good times with family and friends. What better way to complement Authentic Detroit Style Pizza than to serve other brands that embody the spirit of Detroit? Here are five other authentic Detroit brands you can serve in your pizzeria. 1. Better Made Potato Chips The ultimate Detroit snack item, Better Made Potato Chips was founded in 1930 in Detroit. Their potato chips are baked in Detroit, and most of their potatoes are locally grown in Michigan (all months except four, when they can’t be harvested in… Read More

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What is Your Favorite Type of Pizza?

Everyone has their favorite type of pizza – but as pizza lovers, we always like to try different kinds in search of new flavor sensations. There are many types of pizza from all over the world, from tomato-rich Neapolitan to cheeseless New Haven. Most readers will be familiar with the “big three” geography-based types of pizza in the U.S.: Detroit, Chicago, and New York. Which, of these three, is your favorite? Authentic Detroit Style Pizza features a thick crust that’s light and airy on the inside and crispy on the outside. It’s topped with pepperoni, cheeses, then other toppings and traditionally deck oven baked in well-seasoned square steel pans before… Read More

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Best Wine Pairings for Authentic Detroit Style Pizza

Pizza and wine – a match made in heaven? I have to admit I was a bit incredulous myself until I was invited to bake Authentic Detroit Style Pizza for Pizza-palooza!, a wine tasting event hosted by Shannon and Cortney Casey at Michigan By The Bottle Tasting Room. As it turns out, Authentic Detroit Style Pizza and wine represent a decadent – and fun! – combination. I asked Michigan By The Bottle co-founder Cortney Casey to graciously share the best wine pairings for Authentic Detroit Style Pizza. Shawn Randazzo: Not everyone would think of wine and pizza as being complementary. What would you say to doubters? Cortney Casey: By teaming… Read More

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Why Authentic Detroit Style Pizza Is Baked In Deck Ovens

Baking Authentic Detroit Style Pizza requires meticulous attention paid to the details: dough must be properly proofed, cheeses must be spread edge-to-edge, and the pizza must be baked in a well-seasoned square steel pan – the same kind once used as parts trays by Detroit’s automotive manufacturers. But another step along the path to truly Authentic Detroit Style Pizza can be easy to overlook: deck oven baking. Deck ovens are the gold standard when it comes to baking Authentic Detroit Style Pizza. No other type of pizza oven can match the ability of a deck oven – not forced-air conveyor ovens or infrared ovens. Authenticity is paramount to baking an… Read More

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What is the Optimal Crust Thickness for Authentic Detroit Style Pizza?

Authentic Detroit Style Pizza features a thick crust that’s light and airy on the inside, golden brown and crunchy on the outside. It’s one of the signatures that makes the style so appealing to pizza-lovers, yet very few people ever consider how much pizza crust affects the overall quality of pizza. Though some styles of pizza might have lax guidelines for authenticity, pizza chefs must pay close attention to the details in order to bake a truly Authentic Detroit Style Pizza. Not only do they have to craft a winning dough recipe and properly proof the dough, they must ensure they press it into well-seasoned square steel pans at just… Read More

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Where Does Authentic Detroit Style Pizza Get Its Nicknames?

Red Top Pizza. Upside-Down Pizza. The Motor City Secret. Have you ever wondered where Authentic Detroit Style Pizza gets its nicknames? Find out below, then quiz your friends the next time you’re enjoying an Authentic Detroit Style Pizza together! Red Top Pizza Authentic Detroit Style Pizza isn’t like other pizzas. Its crust is light and airy on the inside, yet crunchy on the outside. Pepperoni is lined directly on the crust, and edge-to-edge cheeses caramelize to the crust when baked in real deck ovens. For the finishing touch, many pizzerias ladle on red sauce on top of the cheese – often, after the pizza is baked. The popularity of this… Read More

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Detroit Style Pizza Featured in Hour Detroit Magazine

Several of the biggest names in Detroit Style Pizza were recently featured in an Hour Detroit magazine article by Michael Schafer titled “Motor City Export.” I was flattered to be named in the article, in which Schafer called me “truly the Motor City’s pizza evangelist.” Wow! Read the entire article here As you know, my mother, Linda Michaels, and I have been on a mission to spread the word about Detroit Style Pizza across the globe. We want Detroit Style Pizza to be as big as New York and Chicago styles, because definitely think it’s the best in the world. The more outstanding publicity we get, the more we can… Read More

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Customer Loyalty Programs That Retain Customers and Boost Sales

Customer loyalty programs can be excellent vehicles for customer retention and increased sales, as well as customer satisfaction. But not every pizzeria and restaurant does them right. If you’re considering the launch of a customer loyalty program or if your current program is producing lackluster results, the following might help you approach customer loyalty programs the right way: with a focus on customer satisfaction. Consider the customer Start by looking at your loyalty program from the customer’s perspective. Does it offer a true incentive to keep buying from you? Is the reward good enough? Easily attainable? If not, you should revise your loyalty program. At Detroit Style Pizza Co., we’ve… Read More

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