This is the sixth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business
By now you know that defining your mission statement, brand, goals, and concept are important pieces to the startup pizzeria puzzle. In addition to well-founded market research, these are the best ways to influence success. However, two aspects many startup pizzerias overlook are defining your values and vision.
What are your values and vision?
Your values and vision are intertwined with your mission and your goals, but they’re not the same things. Your mission states what you stand for; your values explain how you’ll live up to that standard – how you need to act to get to where you want to go. Your goals set specific benchmarks for success; while your vision is the end-all-be-all – it’s where you’re going, or the realization of your dream.
It’s important to write down your values; that’s because your values aren’t just for your own personal use, they’re also expectations your employees must adopt. They explain how you do business, and can even be publicly posted so customers understand where you’re coming from. Chances are, many of them share your values and will want to do business with you.
Here are our values at Detroit Style Pizza Co.:
- Optimism – To have the ability to look at everything in a positive way. Things turn out the best for the people who make the best out of the way things turn out.
- Patience – When dealing with a negative situation, having the ability to remain calm without complaint, loss of temper or irritation. When confronted with a delay to have the ability and willingness to suppress restlessness or annoyance.
- Teamwork – We are all on the same team to achieve the same goal. Having a cooperative and coordinating effort as a whole in the interest of a common cause.
- Passion/Caring – Taking pride in the company, its products, and everything you do. Being able to help others and always recognize the best in people to create an enjoyable business and work environment.
- Communication – Open lines of communication and scheduled meetings will be essential to keeping those in the organization informed and up to date about any changes in policy or business practices along with being a necessity for sharing ideas and addressing concerns.
You can base your pizzeria’s values off these, or develop your own unique set of values. Whatever they are, make sure your employees know them and exude them with every customer, every order, every day.
Your vision is simple: it’s where you want to take your pizzeria. It dictates your goals, which dictate your day-to-day operations. Your vision is malleable, so it can change according to circumstances; however, the more concrete your vision the easier it is to set goals to help you realize that vision.
Break down your vision into goals that, when achieved, will help you realize that vision. Then, break down your goals by time: year, month, and week. Detail what needs done daily to meet your weekly goals, which will then help you reach your monthly goals, and so on and so forth. This strategy helps you keep on track – if you do what needs to be done day-to-day, you can be confident knowing you’re staying on the path to realizing your vision.
Here’s our vision at Detroit Style Pizza Co.; you can use it to inspire your own vision (which might be completely different from ours):
- Become a regional player by 2020 with multiple locations that consist of company-owned stores and stores owned and operated by others within the organization for a total of 30 D.S.P.C. Pizzerias statewide.
- Through branding and expanding become a household name within our home state and be ready to start looking to expand in other states.
- Have Detroit Style Pizza as recognized worldwide as New York and Chicago Styles.
- To provide the necessary tools and systems for others to take ownership and grow within the organization.
- To continue improving on our customer service methods in order to maintain our current customer base and also to make sure they are confident in referring others based on the quality of our product and our professional, friendly service.
- To run our organization in a professional manor through continued education and hard work. Also to maintain and improve our efficiency, consistency, quality, profitability, and ability to grow in order to provide opportunities, incentives, and benefits for those within the organization.
If you’re starting a new pizzeria, you’re undoubtedly busy juggling a thousand different tasks. Don’t skip this step; taking the time to define your values and vision will help you make the best possible business decisions for your pizzeria so you can achieve success.