Detroit Style Pizza Google Alert 2017 News Highlights

In this video we filter through almost 100 pages of google alerts on the phrase “Detroit Style Pizza” to create this look back at 2017. It was an amazing year for Detroit Style Pizza. Dozens of new places started serving up what not too long ago was considered a Motor City secret. The style also won awards around the world and ranked high on many lists. The stage has been set for Detroit Style Pizza to really take off over the next several years with all the momentum coming out of 2017.

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Visit Our Booth at the 2017 International Pizza Expo

The 2017 International Pizza Expo in Las Vegas is just around the corner (March 27-30), and we couldn’t be more excited to announce Detroit Style Pizza Co. will be manning a booth at the world’s most important pizza trade show. If you’ve never attended the International Pizza Expo, you’re missing out on an amazing opportunity to connect with some of the biggest names in the industry, learn about new products and trends before they hit the market, and attend more than 90 business-building seminars that will help propel your operation to the next level. In the past I’ve led seminars at the Expo, and this year I’ll be participating in… Read More

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Detroit Style Pizza in Huge Demand

The Motor City Secret is out of the bag and into square pans worldwide – and things are just heating up After I was crowned World Champion Pizza Maker in 2012, we set out to put Detroit Style Pizza on the map. Our mission was to pit our unique style against well-known styles like New York and Chicago in the debate over the world’s best pizza. The problem? Outside of the Motor City, few had ever heard of Detroit Style Pizza – and even fewer had ever tried a slice. Just five years later, all that has changed. Today, dozens of pizzerias and restaurants serve Authentic Detroit Style Pizza across the… Read More

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How to Start Your Own Successful Pizzeria, Part 8: Menu Creation and Vendors

This is the eighth installment of a multi-part series on how to plan, start and grow your pizzeria business You probably have a good idea for what your main menu items will be; now you need to fill out your menu with side items, desserts, and beverages. You might even consider diet-specific options, such as a gluten-free pizza or vegetarian options. The following details how to create your menu and work with vendors to maintain high-quality and low costs. NOTE: Ideally, you complete this step as part of your business plan to account for menu-related startup and operating costs. How to choose your menu items You already know you’re going… Read More

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How to Start a Successful Pizzeria, Part VI: Values and Vision

This is the sixth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business By now you know that defining your mission statement, brand, goals, and concept are important pieces to the startup pizzeria puzzle. In addition to well-founded market research, these are the best ways to influence success. However, two aspects many startup pizzerias overlook are defining your values and vision. What are your values and vision? Your values and vision are intertwined with your mission and your goals, but they’re not the same things. Your mission states what you stand for; your values explain how you’ll live up to that standard… Read More

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How to Start a Successful Pizzeria, Part V: Market Research

This is the fifth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business Pizza is one of the most popular foods in the world, but that doesn’t mean your pizzeria will be successful. Nothing can guarantee success, but a healthy dose of critical market research can vastly increase your chances of achieving it. The following presents tips for researching the market so you can start a successful pizzeria. Location, location, location Location is everything. Too many would-be pizzeria operators believe their concept is so good, they’ll become a “destination restaurant.” That is to say, they believe customers will go well out of… Read More

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How to Start a Successful Pizzeria, Part IV: Creating Your Concept

This is the fourth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business Now that you’ve identified your mission and goals, you need to define your pizzeria concept so you can fulfill your mission and achieve your goals. Your previous brainstorming plays a large role in your concept, since elements such as your mission statement and brand are the foundations of your company. Defining your concept takes these ideals one step further by guiding how they’ll be manifested in your day-to-day operations. The following lists several questions you need to answer in order to define your concept. What will you serve? As… Read More

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How to Start a Successful Pizzeria, Part III: Define your Mission and Brand

This is the third in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business One of the keys to success in the pizzeria business is to differentiate your company from your competitors. That starts with defining your mission and brand. Define your mission Ask yourself: “Why do I exist?” The answer to that question is your mission. Think about who you serve, how you serve them, what makes you different and better, and why you do what you do. Your company mission might not be the same as your personal mission, but it was for me. I wanted to create awareness of Detroit… Read More

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How to Start a Successful Pizzeria, Part II: Defining Goals and Expectations

This is the second in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business In Part I, I covered the importance of knowing why you want to start a pizzeria. Now, you need to turn your reasons into goals so you can make intelligent business decisions that will progress you toward the fulfillment of those reasons. Setting goals Immersing yourself in the day-to-day operations of a startup pizzeria can be overwhelming, so much so that it’s easy to get sidetracked and divert off course. That’s why it’s critical to set goals and routinely assess whether you’re on the path to achieving them. Every… Read More

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Why do you want to start a pizzeria?

So you want to start a pizzeria. Great! Why? It’s the most important question you can ask yourself at the outset, and the answer to that question can play a major role in the success – or failure – of your new venture. Do you want to start a pizzeria because you like people, food, and the food business? A lot of people think they can throw a great pizza together, launch their company, and it’s instantly rewarding – but that’s a myth. Soon after launch, those people realize it takes a lot of dedicated work and planning just to get their idea off the ground. If you think you… Read More

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