Where Does Authentic Detroit Style Pizza Get Its Nicknames?

Red Top Pizza. Upside-Down Pizza. The Motor City Secret. Have you ever wondered where Authentic Detroit Style Pizza gets its nicknames? Find out below, then quiz your friends the next time you’re enjoying an Authentic Detroit Style Pizza together! Red Top Pizza Authentic Detroit Style Pizza isn’t like other pizzas. Its crust is light and airy on the inside, yet crunchy on the outside. Pepperoni is lined directly on the crust, and edge-to-edge cheeses caramelize to the crust when baked in real deck ovens. For the finishing touch, many pizzerias ladle on red sauce on top of the cheese – often, after the pizza is baked. The popularity of this… Read More

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Detroit Style Pizza Featured in Hour Detroit Magazine

Several of the biggest names in Detroit Style Pizza were recently featured in an Hour Detroit magazine article by Michael Schafer titled “Motor City Export.” I was flattered to be named in the article, in which Schafer called me “truly the Motor City’s pizza evangelist.” Wow! Read the entire article here As you know, my mother, Linda Michaels, and I have been on a mission to spread the word about Detroit Style Pizza across the globe. We want Detroit Style Pizza to be as big as New York and Chicago styles, because definitely think it’s the best in the world. The more outstanding publicity we get, the more we can… Read More

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Customer Loyalty Programs That Retain Customers and Boost Sales

Customer loyalty programs can be excellent vehicles for customer retention and increased sales, as well as customer satisfaction. But not every pizzeria and restaurant does them right. If you’re considering the launch of a customer loyalty program or if your current program is producing lackluster results, the following might help you approach customer loyalty programs the right way: with a focus on customer satisfaction. Consider the customer Start by looking at your loyalty program from the customer’s perspective. Does it offer a true incentive to keep buying from you? Is the reward good enough? Easily attainable? If not, you should revise your loyalty program. At Detroit Style Pizza Co., we’ve… Read More

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5 Fun Facebook Contests That Boost Pizzeria Sales

Facebook can be a great platform to promote your pizzeria and establish a loyal customer base. One of the most popular ways to engage fans and generate more page likes is to hold a Facebook contest. Not all Facebook contests are created equal, and some are well-suited to restaurant and pizzeria marketing. The key to a successful Facebook contest is to make entry easy, to make it fun to promote social sharing and likes, and to make the incentive (reward) worthwhile. Here are five fun Facebook contests that can help boost sales for your pizzeria. 1.  Scavenger/Treasure Hunt This is a fun contest we’re running on our own Facebook page… Read More

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Top 10 Upsells for Pizzerias

Upselling – or suggestive selling, as we call it – should be an important marketing strategy for your pizzeria. The best pizzerias train their employees how to upsell customers in order to turn a greater profit on each order. This isn’t to say you need to push customers to double their order; but encouraging customers to add something they weren’t planning on buying to their orders can add to to major profits over time. The trick to increasing upsells is to make your offer both known and palatable. Here are 10 upsells for pizzerias you can employ to increase your profits, as well as tips for selling them. 1.  Specialty… Read More

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3 Common Opening Day Mistakes – And How To Avoid Making Them

Opening day is one of the most nerve-wracking events restaurant owners ever experience. If you’re gearing up to open a new restaurant, your head is swirling with concerns: Will customers come out? Will they like your food? Will everything run smoothly? Will I make money? These are all excellent questions, and no one can guarantee opening day success. However, after starting three pizzerias from scratch and consulting numerous other start-up pizzerias, I’ve been able to identify three common opening day mistakes that can doom your pizzeria – and how to avoid them. 1.  Poor Preparation This is the number one mistake you can make, because poor preparation leads to miserable… Read More

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10 Easy Ways to Enhance Customer Experience

The key to a successful pizzeria is customer experience. Happy customers are repeat customers. They’re also your best advertisers, bringing more customers in through word-of-mouth marketing. If you want your pizzeria business to grow and prosper, you need to spend as much care and attention as possible to offering a remarkable customer experience. Here are 10 easy ways you can enhance the customer experience at your pizzeria. 1.  Ask Customers Customer feedback is critical to evolving your pizzeria for success. Feedback cards are good, training your staff to ask customers how their experience could be improved is even better. 2.  Ask Staff Your employees are on the front line every… Read More

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What Makes Detroit Style Pizza Authentic?

Not all pizzerias that promote “Detroit Style Pizza” on their menus actually serve the real deal. In order to be truly authentic Detroit Style Pizza, a pizza must be prepared according to specific guidelines. These guidelines are critical to preserving the integrity of Detroit Style Pizza as a unique type of pizza, as well as the historical heritage that led to its creation. Here’s how to know whether what you’re getting is the true, authentic, Detroit Style Pizza. The Pan Authentic Detroit Style Pizza is baked in well-seasoned square steel pans – the same type of pans once used as parts trays by Detroit’s automobile manufacturers. But there’s more to… Read More

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7 Reasons Why Restaurants Should Buy Local Ingredients

Buying ingredients in bulk from large discount wholesalers might seem the best route for your restaurant, but local sources are far better for your menu, your customers, and even your bottom line. Here are 7 excellent reasons why you should buy ingredients from local sources. 1.  The “Fresh” Factor Bulk ingredients are shipped from all over the country. Because they spend so much time on the road, they’re riddled with extra preservatives, grown with chemical fertilizers, and are even genetically engineered. Local ingredients travel only a few miles and look and taste great without the need for unnatural farming and preservation practices. 2.  Taste This should go without saying; farm-fresh… Read More

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