How to Start Your Own Successful Pizzeria, Part 9: Location and Lease

This is the ninth installment of a multi-part series on how to plan, start and grow your pizzeria business Location, location, location. The oft-repeated real estate mantra rings true for the pizzeria industry. Here’s how to find a location for your pizzeria and negotiate a favorable lease. How to find a location for your pizzeria There are two different routes you can go: hire a real estate broker, which is what I recommend, or you can do it yourself. When you hire a broker, chances are you’ll be able to jump on fresh leads before they even hit the market. Brokers have relationships with real estate agents, so they know… Read More

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How to Start Your Own Successful Pizzeria, Part 8: Menu Creation and Vendors

This is the eighth installment of a multi-part series on how to plan, start and grow your pizzeria business You probably have a good idea for what your main menu items will be; now you need to fill out your menu with side items, desserts, and beverages. You might even consider diet-specific options, such as a gluten-free pizza or vegetarian options. The following details how to create your menu and work with vendors to maintain high-quality and low costs. NOTE: Ideally, you complete this step as part of your business plan to account for menu-related startup and operating costs. How to choose your menu items You already know you’re going… Read More

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How to Start a Successful Pizzeria, Part VI: Values and Vision

This is the sixth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business By now you know that defining your mission statement, brand, goals, and concept are important pieces to the startup pizzeria puzzle. In addition to well-founded market research, these are the best ways to influence success. However, two aspects many startup pizzerias overlook are defining your values and vision. What are your values and vision? Your values and vision are intertwined with your mission and your goals, but they’re not the same things. Your mission states what you stand for; your values explain how you’ll live up to that standard… Read More

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How to Start a Successful Pizzeria, Part V: Market Research

This is the fifth in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business Pizza is one of the most popular foods in the world, but that doesn’t mean your pizzeria will be successful. Nothing can guarantee success, but a healthy dose of critical market research can vastly increase your chances of achieving it. The following presents tips for researching the market so you can start a successful pizzeria. Location, location, location Location is everything. Too many would-be pizzeria operators believe their concept is so good, they’ll become a “destination restaurant.” That is to say, they believe customers will go well out of… Read More

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How to Start a Successful Pizzeria, Part III: Define your Mission and Brand

This is the third in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business One of the keys to success in the pizzeria business is to differentiate your company from your competitors. That starts with defining your mission and brand. Define your mission Ask yourself: “Why do I exist?” The answer to that question is your mission. Think about who you serve, how you serve them, what makes you different and better, and why you do what you do. Your company mission might not be the same as your personal mission, but it was for me. I wanted to create awareness of Detroit… Read More

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How to Start a Successful Pizzeria, Part II: Defining Goals and Expectations

This is the second in a multi-part series that shows you step-by-step how to plan, start, and grow your pizzeria business In Part I, I covered the importance of knowing why you want to start a pizzeria. Now, you need to turn your reasons into goals so you can make intelligent business decisions that will progress you toward the fulfillment of those reasons. Setting goals Immersing yourself in the day-to-day operations of a startup pizzeria can be overwhelming, so much so that it’s easy to get sidetracked and divert off course. That’s why it’s critical to set goals and routinely assess whether you’re on the path to achieving them. Every… Read More

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